Court rules in favor of Boston-based events company.
Beyoncé allegedly was interested in trademarking the name for use on a line of baby clothes, but it was already taken by a woman in Boston who had been running the Blue Ivy Events company since 2009.
The Carters were sent a rejection letter from the U.S. Patent and Trademark Office, which sided with the events planner and granted her a wide range of rights to use the name to promote her business. Even Jay and Bey can't have it all.